Exclusiver Menorca project in Tecnohotel
Fecha: 1 August, 2013
Revista Tecnohotel, specialized in Tourist sector, interested in Exclusiver Menorca project. Complete translation of the article below.
Exclusiver Menorca is a new tourist system which wants to offer a different, unique and exclusive experience. It is a customized service oriented to a particular tourism: looking for offering unique and original sensations that go unnoticed for “sun and beach” lovers. Two years of project and one as a reality, have been enough to make Exclusiver Menorca a reference in the island.
The project was launched by entrepreneur Alberto Alonso Pulpón. He combines his enthusiasm and knowledge about the Menorca with his more than 20 years of experience in new technology sector and Internet sector. Founding partner of Abatec, company dedicated to IT consultancy and Neuronic, an online marketing agency, specialized in web design, positioning and reputation, with headquarters in Madrid, Frankfurt and London. Long stays in the island and chats with Minorcan people made him realized of the tourist necessity of the island.
Minorcan peak season is only four weeks of August, which means that the incredible potential of the island is wasted during the rest of the year. So, Exclusiver Menorca looks for northern European travelers who value ecological and cultural tourism and with a high economical level to afford expenses of exclusive accommodations and transport—more expensive due to the lack of flights. Clearly, flights are the main problem of the island, even more off-season. Therefore, Exclusiver Menorca marketing strategy is based on German and French customers due to the better communication from this countries to Menorca getting from Palma de Mallorca and they are used to travel off-season. To convince airlines like Air Berlin about Menorca tourist attractiveness, first of all, it is necessary to demonstrate that the number of tourists getting to the island in that way is increasing. The brand is currently working on it.
Although the key product of Exclusiver Menorca are its exclusive renting villas, the company maintains a close relation to its associates. In its website you will find a selection of charming hotels which still preserve Minorcan essence, creating a cooperative community the whole year. These little hotels not only offer accommodation but also a wide range of activities to enjoy the island during the whole year: horse riding in the beach, hiking or cycling, kayak, Minorcan lighthouses route, agrotourism, prehistoric sites or wine visits, among others. Minorcan Hotel offer is currently adapted for “sun and beach” lovers with “all included” packages. This offer does not allow travelers to enjoy all the possibilities of the island.
Exclusiver intention is to offer web visitants the most complete offer. This is the reason why economic benefit obtained from hotels is not due to booking percentage. Exclusiver Menorca provides to the hotels SEO and buzzing Social Networks to get more visitants to the web. Hotels achieved a privileged position in Google. Furthermore, “book” option in Exclusiver webpage redirect to booking page of each hotel, without intermediaries.
Exclusiver Menorca web has already more than 50.000 visits and each month it gets almost 4.000 new users. Most visits come from Spain but, thanks to positioning job in European countries, visits in UK, Germany, Italy, France and Nordic countries are increasing.
Exclusiver Menorca also has a blog with more than 1.000 visits every month. The blog provides information about the island news and places to visit, always from Minorcan people experience.
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